Jeremy’s Definition of RevOps
As with every guest, we asked Jeremy to define RevOps. And he gave us his more romanticised view of RevOps being more than a strategy or a role. It’s a philosophy that emphasises collaboration between Go-To-Market (GTM) teams (Marketing, Sales, Customer Success & Product) to ultimately improve the customer journey whilst generating revenue more efficiently. Anything beyond that definition, in his words, can get “way too deep, way too quickly”.
He was also quick to point out that RevOps can often be oversimplified in some circles by simply focusing on specific tools or indeed roles (e.g Salesforce Admin or SalesOps). The big picture for him is all about understanding that customer journey and the emotional touchpoints that ultimately influence the buying decision. Tools are not always the answer here.
Leadership Matters
Effective RevOps for Jeremy means buy-in from the top. Leaders who understand the importance of customer experience and cross-functional alignment will ultimately empower teams to achieve their RevOps goals. Without this buy-in from the top, sure RevOps can do some good work, but it’ll never fully realise its potential.
The future of RevOPs
An honest look into the future where RevOps is going to continue to explode and perhaps even come into focus sooner than it does now. Which may well be amplified by the fact AI & tools will probably mean a reduction in sales and customer support/success teams. Making systems & processes even more important to get right.
Teams will be leaner, they will likely rely on consultants or advisors to help them get set up, teach you what’s going on and leave you to it. Full time RevOps teams aren’t a necessity in every business.
Controversial Opinion
You’ll have to tune in to find out. But we will say, it’s Salesforce specific. And it will divide opinions.
Beyond Business
RevOnyx was started by Jeremy after finding out his daughter had the rare condition of cystic fibrosis and as part of their mission, they donate a percentage of their revenue to the Cystic Fibrosis Foundation, which is just incredible to see. A company with a genuinely good heart as well as incredible RevOps abilities.
