Predictive Lead Scoring in your HubSpot CRM

23-07-2024|Liam Wilson|3 minute read

In part 1 we explored our AI assistant Co-worker to give you instant suggestions on what you can do with your data; in part 2 we explored the why behind the data and here we are, talking about turning those insights into action.

What good is a brilliant lead score if your sales team can’t access it? Or worse, they have to log in to a different system to see them. That’s why we’ve made it easy to integrate Infer’s predictions directly into your HubSpot CRM. With just a few clicks, you can create a lead scoring pipeline that pushes scores to your contacts, allowing your sales team to prioritise their outreach based on the hottest leads, all within the same workflow they follow today.

While Infer is crunching numbers behind the scenes, analysing your closed won and lost deals, understanding your ideal customer profile, and calculating average deal size, your sales reps simply see a prioritised list of contacts. The question, “Who should I call next?” becomes a lot easier to answer.

In our next post, we’ll dive into how Infer can help you track company & team performance with AI-powered KPIs. Stay tuned!

Want to implement this in your HubSpot in a few clicks? Let’s chat.

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