In the first part of this series looking under the hood of Infer, we introduced you to Infer’s AI assistant, Co-worker, and how it can help you uncover hidden potential in your HubSpot data. Today, let’s dive deeper into the why behind your data.
RevOps leaders often find themselves on the hot seat, explaining complex data-driven decisions to sales, marketing, and the C-suite. It can be tough to justify your lead scoring model when you aren’t able to really delve into the why.
At Infer, we want to empower you with knowledge. Our Insights part of the platform doesn’t just tell you what is happening with your data; it shows you why. You can uncover the factors driving your lead scores (in this example), understand which attributes are most predictive, and make data-driven adjustments to improve your results.
The best part? These insights are designed to be easily understood by anyone in your organisation, making it easy to share the highlights and probably spark some interesting conversations across the board.
In our next post, we’ll show you how to automate these insights directly into HubSpot where your sales team can actually take action on these AI powered insights. Want to see how Infer can help you take advantage of your sales, revenue & marketing data? Let’s chat.
